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Chelsea Flower Show

Continuing a close partnership, we joined once again with Sean A. Pritchard to devise a welcoming and joyful display of our new canvas colours and woven stripes at RHS Chelsea Flower Show.

For this year's design, Sean drew inspiration from the Hunting Lodge, the endlessly alluring and quintessentially English house that originated in Tudor times as a refuge from the Royal Hunting Grounds before being reinvented as fanciful folly in the early 18th century.

 

With its association to the outdoors, its eccentric history and tradition of fine decorating, the Hunting Lodge's appeal to Sean for ODD's exhibit was easy to see.

The Sitting Room, a famously small room, which opened directly onto the garden, as it was when decorated by John Fowler, provided the basis for the design. In Sean's playful take, a castellated pelmet referencing the gothic style of the house, bordered the room, from which a mass of curtains in Rose by Emma Grant for ODD hung. The pelmet and ceiling were painted in a custom pink by Francesca's Paints, while the walls were washed in Freedom, a soft blue, also by Francesca's Paints.

The comfort the room was known for came in the form of ODD’s original ‘Old Rocker’, decked in our new Emerald canvas with a sofa upholstered in our new Romy Stripe, available to purchase for the first time at Chelsea Flower Show.

A parasol in Ivory on the room's fringes alluded to the Hunting Lodge's relationship with the outdoors, and added opulence and interest above eye level, while a jute rug by Pelican House grounded the scheme.

The stand was finished with decorative groupings of objects, flowers and plants curated by Sean A. Pritchard, nodding to the history of the building and create romantic tableaux in every corner.

Like the Sitting Room at the Hunting Lodge, ODD’s stand at Chelsea Flower Show was a place to pause, rest and revive, in utter comfort, surrounded by beauty, both manmade and natural.

 

“It is a real thrill to work with ODD again on their Chelsea stand. A brand that is playful, slightly eccentric and unmistakably English, it felt entirely appropriate that the endlessly inspiring John Fowler interiors and garden at the Hunting Lodge were referenced. It was a joy to incorporate ODD’s new range of fabrics into the design, which add exciting new colour opportunities to their collection.” Sean A. Pritchard

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Old Rocker in Emerald with sofa in Romy Stripe Rhubarb & Romy Stripe Rose​

Parasol in Ivory with straight valance and custom fringe

Photography by Simon Brown.

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